Not Even Once is an anti-drug campaign, founded in the city of Philadelphia, PA. This organization is targeted toward youth and teenagers who live in urban cities and are exposed to the drug epidemic. Those who join the organization are there to volunteer for outreach and enjoy fun activities that will keep them occupied so that they can get away from the dangers of the city when exposed to drugs. The goal of this organization is to advertise to these younger individuals with eye-catching, bold, and parodic advertisements that can be seen as entertaining or funny, but the messages behind the advertisements are clear and understood.
